Post Once, Syndicate Everywhere

Two things made me reactivate this blog. First, was the (re)discovery of RSS. I had used it for podcasting, not to be tied to a specific platform or player, but I thought RSS for text was dead like disco. I was reading a random blog and asked myself why they bothered, when I’d never remember to come back for the next post, when I saw they had a feed – next thought was “yeah, how I’m supposed to subscribe to that, Google Reader has been dead for years, and I don’t know if Feedly still exists”. A quick google search found me readers like Inoreader and open source oneslike News Blur.

The second thing was listening to a Simon Willison, who publishes his own (ugly 90s geosites-style) blog and advocates for POSSE (or POSE): Post Own Site (Once), Syndicate Everywhere. I don’t always agree with his opinions on AI/LLMs, but he has some interesting opinions as the rare someone who’s not tryign to sell something AI-related. Also, he mentioned he just writes as an aexcercise of exposing ideas, or something like that. I think it’s may be a dangerous thing to stimulate everyone to do that (isn’t that what social media is?), but I guess the idea is to do long form posts in a format that is not perfectly crafted for algorithmic engagement.

So, long story short, I decided to build an RSS feed into my old personal blog and try to write more often and syndicate it everywhere, se how that goes.

-- caetano, March 4, 2026